A Highly Interactive Training Course On

Creating a Marketing Plan for Business-to-Business

Name: Creating a Marketing Plan for Business-to-Business Training Course
Rating: 4.7 (1076 reviews)

Learn How to Construct a Credible Marketing Plan That Will Enable You to Succeed in the Market

Upcoming Sessions

Classroom sessions

24 - 28 Aug 2026 London $5,950
09 - 13 Nov 2026 London $5,950
04 - 08 Jan 2027 London $5,950
12 - 16 Apr 2027 Dubai $5,950
23 - 27 Aug 2027 London $5,950
08 - 12 Nov 2027 London $5,950

Online sessions

Course Introduction

In competitive B2B markets, where profit margins are tight and products often become commoditized, a clear marketing plan is essential for maintaining a strong market position. A well-defined strategy helps businesses differentiate themselves, increase profitability, and build stronger customer relationships. With the right plan, you can establish your brand as the preferred supplier and secure long-term growth.

When team members hold different ideas about how to attract and retain customers, it can create confusion and weaken overall performance. A unified marketing plan brings everyone together with a consistent approach, ensuring all departments work toward the same goals. This alignment improves decision-making, strengthens collaboration, and leads to more effective marketing actions.

This Creating a Marketing Plan for Business-to-Business training course is designed to guide you through the process of developing a structured and actionable marketing plan tailored to your organization’s unique needs. You will learn how to analyze your market, define target segments, build strong value propositions, and align marketing with sales for better results.

By completing this course, you will gain the skills needed to create a marketing strategy that delivers measurable impact and supports sustainable business growth. Enroll today and start building a powerful marketing plan that drives success in B2B markets.

Key Highlights:

Learn how to build a structured B2B marketing plan from scratch
Align marketing strategy with corporate goals and sales activities
Define strong value propositions that justify premium pricing
Understand customer needs, decision-makers, and buying processes
Develop integrated marketing communications and support tools

Objectives

This training course is designed to equip delegates with the practical skills to develop, implement, and manage a complete B2B marketing plan. By the end of the course, you will be able to create a clear, written marketing plan that guides your team and supports strategic growth.

Construct a written marketing plan with clear structure and purpose
Explain and justify your marketing strategy to stakeholders
Set priorities on which customer segments to target and why
Develop an integrated marketing mix that supports your goals
Define value propositions that support premium pricing and differentiation
Guide colleagues across sales, product management, and marketing to execute the plan
Measure performance and control the plan through effective monitoring

Training Methodology

This training course uses a practical, hands-on approach that combines structured learning with real-world application. Participants will be guided through a step-by-step process to build a marketing plan, using templates, examples, and interactive exercises. This ensures that you can immediately apply what you learn to your own business situation.

Throughout the course, delegates will work on case studies and group discussions to explore market insights, competitor analysis, positioning, and value proposition development. The training focuses on integrating marketing strategy with sales, ensuring that all activities are aligned to drive results. By the end of the course, you will have a clear framework to construct, implement, and monitor a B2B marketing plan that works.

Who Should Attend?

This COPEX training course is ideal for professionals who want to adopt a structured and consistent approach to B2B marketing and sales. It is particularly valuable for those responsible for shaping strategy, improving market positioning, and leading cross-functional teams.

Recommended participants include:

Marketing Directors
Marketing Managers
Product Managers
Sector Managers
Marketing Communications Executives
Sales Directors
Key Account Managers
Sales and Marketing Support Teams

Course Outline

Day 1: Understanding the Structure and the Approach

How to write a structured marketing plan
How to develop the plan
How to align your plan with the corporate strategy
Defining the brand principles
Positioning the brand

Day 2: Understanding the Market and the Customers

Building relationships with stakeholders
Scoping the market
Acquiring market knowledge and insight
Understanding the market drivers
Understanding customers, decision-makers and decision-process
Identifying customers’ challenges, to discover what they value

Day 3: Understanding the Competitors, Defining the Strategy and Targets

Understanding competitors
Assessing your organisation’s capabilities and limitations
Measuring market attractiveness and defining strategic options
Setting marketing objectives
Creating and describing the marketing strategy
Integrating marketing strategy and sales strategy
Defining target groups, assigning priorities and tasks

Day 4: Constructing the Mix, to Deliver Superior Value Propositions

How to create differential advantage
Defining the propositions
Winning on value not on price
Creating the right marketing communications mix
Constructing the right messages and tools
Aligning the sales activities with marketing

Day 5: Supporting Intermediaries, Implementing and Controlling the Plan

Supporting intermediaries
Defining the schedule and responsibilities
Defining resources and constructing a budget
Controlling and verifying the plan
Contingency planning
How to write the plan

Providers and Associations

Certificate

COPEX Certificate of Attendance will be provided to delegates who attend and complete the course

Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Related Categories

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Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

Yes, and we'd love to make that happen. COPEX specialises in fully customised in-house training, adapting course content to align with your organisation's unique goals, culture, and industry demands. Get in touch with us directly and we'll craft the right solution for your team.

Yes, the choice is yours. The Creating a Marketing Plan for Business-to-Business Training Course runs in a traditional classroom setting across various international locations, and it's also available as a live online programme for those who prefer to learn from wherever they are. Pick the format that fits your lifestyle and schedule best.

Not at all. The Creating a Marketing Plan for Business-to-Business Training Course doors are open to everyone, regardless of your background or how many years you've been in the industry. That said, having some familiarity with the subject area can help you get even more out of the experience.

Our team is available around the clock — 24 hours a day, 7 days a week — ready to answer any question you have. Whether you need help choosing the right course, completing your registration, or sorting out logistics, we're here for you.

Phone/Whatsapp : +971 50 106 2750
Email: [email protected]
Website: copextraining.com

Expect an engaging, hands-on journey — not a room full of slides and passive listening. COPEX’s delivery blends presentations with group discussions, real-world case studies, practical exercises, and collaborative workshops. The goal is simple: everything you learn, you can use immediately back at work.

You'll be in good hands. COPEX hosts its courses in premium 4-star and 5-star hotels, with professional, fully equipped training spaces designed for focus and comfort. Throughout each day, you'll enjoy refreshment breaks with coffee and snacks, plus a complimentary lunch following every session.

This Creating a Marketing Plan for Business-to-Business Training Course welcomes professionals from all walks of corporate life — whether you're a seasoned manager, an emerging team leader, a subject-matter specialist, or simply someone driven to grow in their field. If you're serious about advancing your career and deepening your expertise, this course was built with you in mind.

Absolutely. Every participant who successfully completes the Creating a Marketing Plan for Business-to-Business Training Course earns an COPEX Certificate of Completion — a recognised mark of professional achievement. Depending on the specific course, it may also qualify for Training credits, which will be clearly noted in the course details.

We can customize this
training course for you!

At Copex Training, we offer customizable courses designed to fit your specific needs. whether it's refining procurement practices or enhancing leadership and management skills, we tailor our programs to meet your unique goals and challenges. Let us create a training solution that delivers real results for your team.

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